At De Beers we are in a unique position; we are involved right from the discovery of diamonds, throughout their journey to becoming exquisite pieces of jewellery. This means that every day we see first-hand how precious natural diamonds are, not only for the people who wear them, but for all those they touch along their way.
It is therefore our commitment, responsibility and passion to ensure that every diamond we discover, creates a lasting positive impact for the people and places where they are found. We call this commitment Building Forever and it sits at the heart of everything that we do.
It is our guide to a better future, one that is fairer, safer, cleaner and healthier, where communities thrive and the environment is protected.
Through Building Forever, we’ve been focusing on four key areas which matter most to us and our partners.